Research Born in Nature
We make functional claims regarding the benefits of SOS powder. Each is supported by science and research. Here are a few of the articles and websites that provide substantive data. We are constantly updating this page with new and compelling studies. We are deeply dedicated to scientific evidence that supports our products.
American Diet Deficiencies
Multiple studies have shown that American eating habits have been in decline over the past several decades and are currently at a level of nutritional crisis. From the following Journal of Nutrition study on 16,000 Americans, findings show that only:
• 20% of people eat a sufficient amount of fruit
• 3.9% eat enough greens
• 2.5% eat enough orange vegetables
• 3.9% eat adequate amounts of legumes (beans)
In combination with inadequate consumption of healthy fruits, vegetables, and legumes, 95.5% of people exceed the recommended daily allowance for empty calories from alcohol and added sugars and fats.
These unhealthy eating habits have led to epidemic levels of obesity and multiple chronic diseases including heart disease, diabetes, and cancer.
Synthetic vs Whole Food Nutrition (vitamin C)
Many vitamins are available in an isolated synthetic form and can be conveniently taken as an inexpensive pill or powder. The body can react poorly to synthetic vitamins resulting in unhealthy outcomes. Vitamins in whole-food form provide a full complement of phytonutrients for the highest bioavailability and positive health impact.
Most vitamin C is synthesized from corn starch by breaking it down with heat, enzymes, acetone, and hydrochloric acid to make ascorbic acid. Isolated ascorbic acid is poorly utilized by the body. Naturally occurring vitamin C is a biological complex of multiple plant nutrients and cofactors that facilitate the full vitamin C activity.
A study published by Open Cardiovascular Medicine Journal associated synthetic ascorbic acid supplementation with increased early atherosclerosis. However, the study demonstrated arterial protection from the ingestion of vitamin C in whole-food form.
Ubiquinol (Active form of CoQ10)
Our body requires CoQ10 for cellular energy production and ubiquinol is the bioactive form of CoQ10 that is utilized by the body. With age and with certain medical conditions, ubiquinol levels decline as our bodies become less efficient at converting CoQ10 to ubiquinol. In particular, levels drop in the liver, lungs, kidneys, and heart by as much as 57%.
Recent studies show that ubiquinol supplementation can improve heart health. In addition, ubiquinol acts as a powerful antioxidant and helps to protect all areas of your body including the lungs, brain, and kidneys.
Multivitamins and All-Cause Mortality
Multivitamins are widely taken in an effort to “cover the bases” nutritionally. However, this analysis of 21 previously published studies demonstrates that multivitamins have no effect on risk of mortality. The study involved 90,000 people over the course of several years.
Multivitamins may contain 20 or more isolated nutrients that have been manufactured in a lab and concentrated many times beyond what is found in nature in order to make a compact pill. The human body can struggle to process synthetic vitamins and may receive little to no benefit from them.
In nutritious foods, vitamins exist in a natural complex of phytonutrients and cofactors. Our bodies are elaborate biological systems that are optimized to absorb and utilize vitamins in their whole-food form for maximal nutrition.
Selenium
Selenium is an essential trace mineral that is required for optimum health. As a powerful antioxidant, selenium can significantly reduce the damaging effects of oxidative stress on your body. Elevated oxidative stress has been linked to chronic diseases including heart disease, Alzheimer’s and cancer. Additionally, selenium is necessary for thyroid health and balanced metabolic functions.
Based on the study below from the Journal of the American Medical Association, the FDA allows the following claim for the patented selenium ingredient in SOS Original formula:
FDA Qualified Health Claim: (1) Selenium may reduce the risk of certain cancers. Some scientific evidence suggests that consumption of selenium may reduce the risk of certain forms of cancer. However, the FDA has determined that this evidence is limited and not conclusive.
The double blind, randomized study spanned multiple medical centers and included 1,321 participants. The focus of the study was to look at the relationship between supplementation with the patented selenium that we use in SOS Original formula and cancer rates. The following are the statistically significant results:
• Reduced incidence of cancer by 37%
• Reduced incidence of cancer mortality by 50%
• Reduced risk of lung cancer by 46%
• Reduced risk of prostate cancer by 63%
• Reduced risk of colorectal cancer by 58%

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SOS Original Formula is designed as a turbocharged smoothie booster.